Ready to play the association game? That's where I say something and you say the first thing that comes to mind:
Forest fires. Smokey the Bear.
Trucker wallet. Insurance men.
I couldn't believe it myself, but when we were designing our new Trucker Wallet I got curious about when they were first used and came across this example of trucker wallet packaging from the 1960's.
Moral of the story---if Grandma gives you any grief about how trucker wallets are for hooligans and riff-raff, just remind her that once upon a time, they were used by upstanding citizens that just wanted to make sure their wallets didn't fall out of their pants.