According to Wikipedia, Tough Love is an expression used when someone treats another person harshly or sternly with the intent to help them in the long run.
According to Harveys, Tough Love is a Seatbletbag made in a mixed pallet of Valentine's Day Hues that's Guaranteed Tough.
I received nearly 150 entries. If your answer included any combination remotely close to that definition then you're one of 92 people that got it right. And the winner is:
Because HARVEYS is guaranteed TOUGH and the bags are released for the holiday of LOVE.